If you know how to use and properly write newsletters you will have great benefits from them. With a nicely arranged and written newsletter, you can expand your customer base, meet customers with your new product, boost re-collaboration, and more. It’s a great way to get to know new and existing customers with the current offer and current deals. Customers generally decide on a service or product when they feel that it will be the best for them. In addition to the newsletter calling for action, it can have an informative character, but also a combination of both.
The newsletter can be general and unique to all recipients but it also can be personalized, which will double the chance of interaction. But as always, everything has its own positive and negative side. The problem is also the large number of emails that users receive in the mailbox and many of them remain unread. Your mail should be prominent which is a very difficult task.
It is also worth mentioning the upcoming GDPR regulation and spreading the awareness of personal data protection. We should not pick up all the addresses that are available in our database and on the internet and sending newsletters to as many addresses as possible. By the GDPR, if we want to send the newsletter, we should have permitted for it. This gives us the opportunity to think better and do a better job by focusing on clients who are really interested in our products and services.
When we put together all the positive and negative sides, the positive ones prevail. Anyway, the newsletter will surely be kept for a long time.