Newsletter

If you know how to use and properly write newsletters you will have great benefits from them. With a nicely arranged and written newsletter, you can expand your customer base, meet customers with your new product, boost re-collaboration, and more. It’s a great way to get to know new and existing customers with the current offer and current deals. Customers generally decide on a service or product when they feel that it will be the best for them. In addition to the newsletter calling for action, it can have an informative character, but also a combination of both.

The newsletter can be general and unique to all recipients but it also can be personalized, which will double the chance of interaction. But as always, everything has its own positive and negative side. The problem is also the large number of emails that users receive in the mailbox and many of them remain unread. Your mail should be prominent which is a very difficult task.

It is also worth mentioning the upcoming GDPR regulation and spreading the awareness of personal data protection. We should not pick up all the addresses that are available in our database and on the internet and sending newsletters to as many addresses as possible. By the GDPR, if we want to send the newsletter, we should have permitted for it. This gives us the opportunity to think better and do a better job by focusing on clients who are really interested in our products and services.

When we put together all the positive and negative sides, the positive ones prevail. Anyway, the newsletter will surely be kept for a long time.

7 useful android apps

In this blog, we will draw your attention to several very useful applications. Let’s move on …

Socratic

This application helps you solve math tasks. Because of its simplicity, it is especially popular among students. Download the application, then copy the task to your device and this app will drop out the entire solving process, step by step, and at the end, final result. Aside from solving the task, it also serves to teach you how to solve it.

Clean Master

With unwanted file cleanup, the application includes an antivirus program, improves the performance of your phone, and prolongs battery life. Although removing unwanted files and trash, personal data such as a photo or video does not delete. An additional feature called “Charge Master” shows the battery charge status. This great application can replace many other applications on your device.

Tiny Scanner

A very useful application that turns your Android device into a portable scanner and allows you to scan documents, photos, reports, and anything else in PDF format. This PDF scanner application is fast and designed for mobile phones and tablets.

Memrise app

With a fun and innovative approach to this app, learn a foreign language for free. Learn Spanish, French, Japanese, or Chinese correctly and improve grammar for beginners or advanced. Learn together with 15 million people around the world. Learn languages in a fun way with this rich variety of dictionary and memory games, and over 30,000 easy-to-play videos.

Prisma

An application that turns your photos and videos into artworks using styles of famous artists: Van Gogh, Picasso, Levitan, as well as world-famous ornaments and patterns. The unique combination of neural networks and artificial intelligence helps you turn unforgettable moments into timeless art.

Puzzle Alarm Clock

An application that gives you the puzzle you need to solve to turn off the alarm. If you happen to turn off the alarm and go back to sleep, enable the “Wake-up Poke” feature. 5 minutes after the alarm has been switched off, you will need to prove that you have woken up, otherwise, it will restart. Install and find out more.

Tableman

In the end, a great Croatian application. This is a mobile application for waiters for ordering in a restaurant or cafe. This application works on any android device, which means that restaurants and cafes owners avoid the cost of expensive ordering devices. The great thing is that the Tableman app can be linked to the MojKafic web application and the order is instantly displayed on the main monitor in the object. This is a complete solution for your object.

5 REASONS WHY YOUR RESTAURANT NEEDS A MOBILE APP

 

In this text, we’ll try to explain why you should have a mobile app for your restaurant.  So let’s move on.

 

Keeping Existing Customers

Your regular guests already know about your restaurant or cafe, and they are happy, but with your new mobile app, they can order their favorite food, see the offer of the day, Happy Hour offer, a new menu, a complete price list, pictures of dishes etc … They will probably be even more satisfied. Your regular guests will be the first ones to use the app and, most likely, give you a good reference,  which leads us to the reason number 2.

The fast and effective way to the new guests

Today, all we need is Internet to see where we want to go out and have a nice meal, cocktail or just a coffee. If we have an application through which we can order food or reserve a place in the restaurant, and that place has great reviews in its mobile app, it will be a bait for many new guests.

Awarding loyal customers

You can reward your loyal guests with various discounts. Statistics say that most guests choose a particular restaurant if it has a loyalty program. If you are a pizza place owner, give members of the club every seventh pizza free.

Connecting application to the social networks

If the guests are satisfied with the service, they will probably share their pictures of the restaurant and especially food on the social networks. And that again has the potential to reach a large number of people. Besides the pictures, many people will also write about a positive experience.

More efficient staff – more satisfied guests

Ordering through the app will eliminate errors in the communication channel and the possibility of a human error. The waiter will not “write” the order incorrectly and the customer won’t be dissatisfied with the order. The application will leave the staff more time to focus on the guests at the restaurant and to provide better service.

 

In the end, if all the successful restaurants are getting the app, this is definitely a great investment, and if you decide to do the same, you will probably very quickly return the investment.

Webshop & GDPR

You have a webshop, GDPR and 25.05.2018. are coming closer and you are not sure what to do … You collect a lot of data: name, surname, address, credit card information … You store those data, share them with the delivery service and you are responsible for them. Whether a customer buys with or without his or her account, he/she has the right to the information to whom you share his/her data, how long you will keep them and in which purpose they will be processed. The person also has the right to request the deletion of its data. Implement technical and organizational protection measures. Remove “This page uses cookies-I agree” caption. Explain briefly, clearly, concisely and understandable to the user why this is useful for him/her and invite him/her to action to mark the checkbox. As we wrote earlier, the checkbox shouldn’t be pre-marked. The same thing is with opt-in forms. Tell your customers in what purpose their emails will be used. Do not accumulate a lot of purposes at once, do not send a newsletter notification if the buyer only wants an offer from you. Play fair and customers will surely appreciate it. Keep all collected consent and pay attention to the lifespan. Please update your data on request. Delete data on request. Inform the buyer about any possible violation of his or her data.

 

Be honest, professional and responsible towards your customers – this is the key to long-term success!

GDPR in Digital Marketing – Threat or opportunity

There are many written and spoken things about GDPR. Employees in digital marketing are not sure how the GDPR will affect them, what they can do, what about the existing database, whether the way of collecting the data so far complies with the regulation and so on. A lot of questions are being asked and the answers are difficult to find. In this text, we will try to bring you closer to this issue. The most important thing that changes with the arrival of GDPR on May 25, 2018, related to digital marketing, is that you will have to have the consent of sending promotional content from then on. What does that mean? The assumption is that on average only 25% of your database complies with GDPR. This is the data you have access to in a way that the respondents have voluntarily entered your mailing list. What to do? Delete unnecessary data and collect consent for those prospects. Do not mark in advance the checkbox. It is not in line with GDPR. The checkbox must be “physically” marked. Enable users to update and delete their data. Specify how long you will keep their data.

 

The second important thing is the purpose for which the data was collected. As a service provider and a company that collects data, you will have to clearly and unambiguously write for what purpose you will use the collected data. If you use them for the purpose of submitting bids and deals, you can’t use them, after any successful co-operation, for the purpose of self-promotion. To use personal information for this purpose, you will need additional consent. Likewise, if you collect data for the purpose of sending promotional emails, you should keep in mind that only the necessary information is collected. Take for example IT services. Your name, family name, email address, and business name are quite a sufficient amount of information for this type of activity and according to GDPR, you are not allowed to collect age or gender data for that purpose either. Age or gender is not a necessity for sales of  IT services. While a clothing or footwear seller needs age or sex information for the same purpose – selling. The goal of GDPR is to access personal data conscientiously, to maximize the privacy of EU citizens and to collect the minimum amount of data.

 

Is GDPR an opportunity or a threat to Digital Marketing? If we coordinate in time, we will surely benefit from GDPR. How? With a clear policy of dealing with personal information, we will gain more confidence from end users. We will not waste time on clients who are not interested in our products and services, but we will focus on quality content with those “essential.” The users will not tag our mail as spam. Although we will need a lot more time to collect contacts and their consent, they will be better and more ready to take action. Better quality contacts will result in better quality campaigns. The result should be increased sales and, in the end, increased profit.